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Marketing

Scaling a growing startup

Established business priorities, clarified the growth roadmap, and aligned resources with expansion goals.

Established business priorities, clarified the growth roadmap, and aligned resources with expansion goals.

Client

Northwind Labs

Industry

Technology

Duration

6 months

Smiling man with glasses in an office

94

94

%

%

Filed before the deadline

230

230

+

+

New clients onboarded

The challenge

Northwind Labs was growing fast but lacked clear priorities. Teams were pulling in different directions, budgets were spread thin, and leadership had no shared roadmap for the next stage of growth.

Our approach

  • Ran leadership workshops to align on a three-year vision

  • Built a prioritised growth roadmap with quarterly milestones

  • Reallocated budget toward the highest-impact initiatives

  • Set up monthly reviews to track progress against goals

The results

Within six months, 94% of planned initiatives shipped on schedule and the company onboarded more than 230 new clients, with every team working from the same plan.

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